PRIVACY POLICY

Last Updated: September 24, 2026

BLEND (“BLEND”, “we”, “us”, or “our”) respects your privacy and is committed to protecting your personal information.

This Privacy Policy explains how BLEND collects, uses, stores, discloses, and otherwise processes personal information when you visit, browse, interact with, or make a purchase through www.shopatblend.com (the “Website”), contact us, subscribe to our communications, interact with us through social media or WhatsApp, or otherwise engage with our products and services.

By using the Website or providing your personal information to us, you acknowledge that you have read and understood this Privacy Policy.

Where required by applicable law, we will obtain your consent before processing your personal information for purposes that require consent.

1. WHO WE ARE

BLEND is an India-based fashion and apparel business operating from Uttarakhand, India and selling products to customers globally.

For privacy and data-protection purposes, BLEND may act as the data fiduciary, data controller, or equivalent responsible entity for personal information that we collect directly from you, depending on the applicable law and the circumstances of processing.

Privacy Contact:

BLEND
Uttarakhand, India
Email: support@shopatblend.com

If you have any questions, concerns, complaints, or requests relating to your personal information or this Privacy Policy, you may contact us using the details above.

2. INFORMATION WE COLLECT

We collect information that you provide directly to us, information generated automatically when you use our Website, and information received from certain third parties.

The information we collect may include the following.

2.1 Information You Provide Directly

Depending on how you interact with BLEND, we may collect:

Full name
Email address
Mobile or telephone number
Billing address
Shipping/delivery address
Country, state, city, postal/ZIP code
Account information, where customer accounts are available
Order details and purchase history
Products purchased, viewed, saved, or added to cart
Payment-related transaction information
Communications and correspondence with us
Customer-service requests
Feedback, reviews, photographs, videos, or other content you voluntarily submit
Marketing preferences
Information provided when you subscribe to our newsletter or launch notifications
Information provided through WhatsApp or other communication channels
Any other information you voluntarily provide to us

We only request information that is reasonably necessary for the relevant purpose.

2.2 Payment Information

When you purchase products from BLEND, payment information may be processed by third-party payment providers, including Razorpay, rather than being directly stored by BLEND.

Depending on the payment method and provider, payment information may include transaction identifiers, payment status, payment method, and other information necessary to process or verify the transaction.

BLEND does not intentionally collect or store complete payment-card numbers, CVV numbers, PINs, or other sensitive authentication information that is handled directly by the applicable payment provider.

Payment providers may process your information in accordance with their own privacy policies and terms.

2.3 Information Collected Automatically

When you visit or interact with our Website, certain information may be collected automatically, including:

IP address
Browser type and version
Device type
Operating system
Language preferences
Approximate geographic location derived from technical information
Referring website or URL
Pages visited
Products viewed
Search queries
Shopping-cart activity
Session information
Date and time of access
Interaction with advertisements
Cookie identifiers and similar technologies
Other technical and usage information

This information may be collected through Shopify, cookies, pixels, analytics technologies, and similar tools.

3. HOW WE USE YOUR INFORMATION

We may use personal information for the following purposes:

3.1 Processing and Fulfilling Orders

We use information necessary to:

Process and confirm orders
Process payments
Arrange shipping and delivery
Provide order tracking
Communicate order updates
Process returns, exchanges, cancellations, refunds, and replacements
Provide customer support
Prevent fraudulent or unauthorized transactions

3.2 Providing and Improving the Website

We may use information to:

Operate and maintain the Website
Improve Website functionality
Understand how customers use the Website
Diagnose technical problems
Improve product discovery and shopping experiences
Personalize certain Website experiences
Develop new products, services, and features
Measure Website performance

3.3 Analytics

We use analytics technologies, including Google Analytics 4 (GA4), to understand Website traffic, user interactions, conversions, and general customer behavior.

Analytics information may include device information, approximate location, browsing activity, pages visited, traffic sources, and interactions with the Website.

Where required by applicable law, analytics technologies will be used only after obtaining the appropriate consent.

3.4 Advertising and Marketing

BLEND may use Meta technologies, including the Meta Pixel, and Google advertising and measurement technologies to:

Measure advertising performance
Understand conversions
Build or measure advertising audiences
Deliver relevant advertisements
Retarget Website visitors
Improve advertising campaigns
Understand interactions between advertisements and purchases

Where required by applicable law, non-essential advertising technologies will be activated only after obtaining the required consent.

3.5 Email Communications

If you subscribe to BLEND's marketing communications, we may use your email address to send:

Product announcements
New collection announcements
Launch notifications
Promotional communications
Offers
Brand updates
Other marketing communications

Transactional emails, such as order confirmations, shipping notifications, payment confirmations, refunds, and important account or service communications, may still be sent where necessary even if you have opted out of promotional communications.

You may unsubscribe from marketing emails at any time by using the unsubscribe mechanism contained in the communication or by contacting us at support@shopatblend.com.

3.6 WhatsApp Communications

Where you provide your phone number or otherwise interact with BLEND through WhatsApp, we may use WhatsApp to communicate with you regarding:

Orders
Delivery
Customer support
Returns and exchanges
Product inquiries
Service-related communications
Marketing communications where you have provided the necessary consent or where otherwise permitted by applicable law

WhatsApp is operated by a third party. Your interactions through WhatsApp are also subject to WhatsApp's applicable terms and privacy practices.

3.7 Security and Fraud Prevention

We may process information to:

Detect and prevent fraud
Detect suspicious transactions
Protect our Website and systems
Prevent abuse
Investigate security incidents
Protect customers and BLEND
Enforce our terms and policies

3.8 Legal and Regulatory Compliance

We may process and disclose information where reasonably necessary to:

Comply with applicable laws and regulations
Respond to lawful governmental or regulatory requests
Comply with court orders or legal processes
Establish, exercise, or defend legal claims
Maintain required business, tax, accounting, or transaction records

4. LEGAL BASES FOR PROCESSING

Depending on the applicable jurisdiction, we may process personal information on one or more of the following grounds:

Performance of a contract or steps taken at your request before entering into a contract
Compliance with legal obligations
Your consent
Legitimate interests, where permitted by applicable law
Protection of rights, safety, security, or property
Other lawful grounds permitted by applicable privacy laws

Where consent is required, we will seek consent through an appropriate affirmative mechanism.

Where processing is based on consent, you may withdraw that consent subject to applicable law.

Withdrawal of consent does not affect the lawfulness of processing that occurred before the withdrawal.

Under India's Digital Personal Data Protection framework, consent is required to be free, specific, informed, unconditional and unambiguous with clear affirmative action where consent is the applicable basis.

5. COOKIES AND SIMILAR TECHNOLOGIES

BLEND uses cookies and similar technologies to operate, secure, analyze, and improve the Website.

These technologies may include:

Essential Cookies

These may be necessary for:

Shopping-cart functionality
Checkout
Authentication
Security
Session management
Basic Website functionality

These technologies may operate without consent where permitted or required by applicable law.

Analytics Cookies

These may help us understand:

Website traffic
Visitor behavior
Product interactions
Conversion activity
Website performance

We may use Google Analytics 4 for these purposes.

Advertising Cookies and Pixels

We may use:

Meta Pixel
Google advertising technologies
Other advertising or measurement technologies

These technologies may be used for advertising, attribution, audience measurement, and remarketing.

Where required by law, we will obtain consent before placing or activating non-essential cookies and similar technologies.

You may manage cookies through your browser settings and, where available, BLEND's cookie-consent controls.

Disabling certain cookies may affect Website functionality.

6. SHOPIFY

Our online store is hosted and powered by Shopify.

Shopify provides the ecommerce infrastructure through which we may process customer information, orders, checkout information, shopping activity, and other information necessary to operate our store.

Shopify may process personal information on our behalf as a service provider/data processor in accordance with applicable agreements and privacy laws. Shopify's current Data Processing Addendum identifies merchants as controllers and Shopify as a processor for relevant customer personal data processing, subject to the applicable services and legal framework.

Shopify may also process certain information independently for purposes described in Shopify's own privacy documentation.

You can review Shopify's privacy practices through Shopify's privacy documentation.

7. THIRD-PARTY SERVICE PROVIDERS

We use selected third-party service providers to operate our business.

These may include:

Shopify

For:

Ecommerce infrastructure
Website hosting
Checkout
Order management
Customer management
Transaction processing infrastructure
Email and store functionality

Razorpay

For payment processing and related transaction services.

Razorpay may process personal and payment-related information in accordance with its own privacy policy and applicable law.

Shiprocket

For:

Order fulfillment support
Shipping
Logistics
Shipment tracking
Delivery management

Shiprocket may receive information such as your name, telephone number, shipping address, order information, and other information necessary to fulfill delivery.

Google

We may use Google services including:

Google Analytics 4
Google advertising and measurement technologies

8. WHEN WE SHARE PERSONAL INFORMATION

We do not sell your personal information as a standalone product.

We may share personal information with third parties where reasonably necessary to operate our business, including:

Shopify
Payment processors
Shipping and logistics providers
Technology providers
Analytics providers
Advertising and marketing providers
Customer-service providers
Communication platforms
Fraud-prevention providers
Professional advisers
Legal and regulatory authorities
Government agencies where legally required

We only share information that is reasonably necessary for the relevant purpose, subject to applicable law and contractual safeguards.

We may also disclose information where necessary to protect BLEND, our customers, our Website, or our legal rights.

9. INTERNATIONAL DATA TRANSFERS

Because BLEND sells products globally and uses international technology, payment, analytics, advertising, logistics, and ecommerce providers, personal information may be processed or stored in countries other than the country in which you reside.

These countries may have privacy laws that differ from those in your jurisdiction.

Where required by applicable law, BLEND will implement appropriate safeguards for international transfers of personal information.

By using the Website and providing your information, you acknowledge that your information may be processed internationally, subject to applicable legal requirements.

10. DATA RETENTION

We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy, including:

Completing transactions
Providing customer service
Managing returns and refunds
Maintaining business records
Accounting and tax requirements
Fraud prevention
Resolving disputes
Enforcing agreements
Complying with legal obligations

Retention periods may vary depending on the type of information and the purpose for which it was collected.

When personal information is no longer required, we may delete, anonymize, aggregate, or securely dispose of it, subject to applicable legal and regulatory requirements.

11. DATA SECURITY

BLEND takes reasonable and appropriate measures designed to protect personal information against:

Unauthorized access
Unauthorized disclosure
Accidental loss
Destruction
Alteration
Misuse
Other unauthorized processing

Security measures may include appropriate technical, organizational, and administrative safeguards.

However, no internet transmission, electronic storage system, or method of communication can be guaranteed to be completely secure.

Accordingly, while we work to protect your information, we cannot guarantee absolute security.

If we become aware of a personal data breach requiring notification under applicable law, we will take the steps required by the relevant legal framework.

12. YOUR PRIVACY RIGHTS

Depending on your location and applicable law, you may have certain rights regarding your personal information.

These may include:

Right to access personal information
Right to obtain information about how your personal information is processed
Right to correction or rectification
Right to deletion or erasure, where applicable
Right to withdraw consent
Right to object to certain processing
Right to restrict certain processing
Right to data portability, where applicable
Right to opt out of certain marketing communications
Right to opt out of certain targeted advertising or data sharing, where applicable
Right to lodge a privacy complaint
Other rights provided by applicable law

The availability and scope of these rights vary depending on your jurisdiction.

13. EXERCISING YOUR RIGHTS

To make a privacy-related request, contact:

support@shopatblend.com

Please clearly state:

Your name
Email address associated with your interaction with BLEND
The nature of your request
Any information reasonably necessary for us to identify your records

We may need to verify your identity before fulfilling certain requests in order to protect your personal information from unauthorized access.

We will respond to valid requests within the time period required by applicable law.

Where permitted by law, we may decline or limit a request where fulfilling it would conflict with legal obligations, legitimate business requirements, fraud-prevention measures, security requirements, or other lawful grounds.

14. WITHDRAWING CONSENT

Where BLEND processes personal information based on consent, you may withdraw your consent by contacting:

support@shopatblend.com

For marketing emails, you can generally unsubscribe using the unsubscribe mechanism included in the relevant communication.

Where a consent withdrawal is technically or legally applicable, BLEND will cease the relevant consent-based processing within the period required by applicable law.

Withdrawal of consent does not affect processing that was lawfully carried out before withdrawal.

Certain information may continue to be processed where another lawful basis or legal obligation applies.

15. MARKETING COMMUNICATIONS

You may opt out of promotional communications from BLEND at any time.

For email marketing, use the unsubscribe link included in our emails.

For WhatsApp or other communications, you may request that promotional communications be stopped by contacting:

support@shopatblend.com

Please note that opting out of promotional communications does not necessarily stop transactional or service-related communications, including order confirmations, delivery notifications, refund notifications, security communications, or other communications necessary to provide services you have requested.

16. CHILDREN'S PRIVACY

The Website is not intentionally directed toward children in circumstances where collecting their personal information would be prohibited by applicable law.

We do not knowingly request or intentionally collect personal information from children where such collection requires parental or guardian consent unless the applicable consent requirements have been satisfied.

If you believe that a child has provided personal information to BLEND in circumstances where such collection was not permitted, please contact us at:

support@shopatblend.com

We will take appropriate steps as required by applicable law.

17. USER-GENERATED CONTENT

If you voluntarily submit reviews, photographs, videos, testimonials, comments, or other content to BLEND, that content may be displayed publicly or used for legitimate business purposes where you have provided the appropriate permission or where otherwise permitted by applicable law.

You should avoid submitting sensitive personal information or information about another person without authorization.

If you wish to request removal of content you have submitted, contact:

support@shopatblend.com

18. THIRD-PARTY WEBSITES AND SERVICES

The Website may contain links to third-party websites, social-media platforms, payment providers, logistics services, or other services.

BLEND does not control the privacy practices of independent third parties.

Your interaction with those services may be governed by their own privacy policies, terms, and practices.

We encourage you to review the privacy policies of third-party services before providing them with personal information.

19. SOCIAL MEDIA

BLEND may operate or maintain profiles and pages on platforms such as Instagram and other social-media services.

Interactions with BLEND through social-media platforms may be subject to both this Privacy Policy and the privacy policies of the applicable platform.

Social-media platforms may independently collect information about your interactions with their services.

BLEND does not control how those platforms independently process personal information.

20. FRAUD, SECURITY AND ABUSE PREVENTION

We may collect and process information to detect, investigate, prevent, and respond to:

Fraudulent transactions
Payment abuse
Account abuse
Unauthorized activity
Suspicious orders
Security incidents
Attempts to interfere with the Website
Violations of our policies
Other unlawful or harmful activity

This may include transaction information, device information, IP addresses, order history, behavioral information, and other information reasonably necessary for security purposes.

21. BUSINESS TRANSFERS

If BLEND is involved in a merger, acquisition, restructuring, financing, sale of assets, reorganization, insolvency, or similar transaction, personal information may be transferred as part of that transaction, subject to applicable law.

Where legally required, affected individuals will be provided with appropriate notice.

22. LEGAL DISCLOSURES

We may disclose personal information when we reasonably believe disclosure is necessary to:

Comply with applicable law
Respond to a valid legal process
Respond to governmental requests
Protect the rights, property, or safety of BLEND
Protect customers or other individuals
Detect or investigate fraud
Enforce our agreements
Establish, exercise, or defend legal claims

23. INDIA — DIGITAL PERSONAL DATA PROTECTION FRAMEWORK

For individuals whose personal data is subject to India's applicable data-protection framework, BLEND intends to process personal data in accordance with applicable provisions of the Digital Personal Data Protection Act, 2023, the Digital Personal Data Protection Rules, 2025, and other applicable legal requirements.

The DPDP Rules, 2025 were notified by the Ministry of Electronics and Information Technology on November 13, 2025, with different provisions taking effect according to the phased commencement schedule.

Where applicable, BLEND will provide appropriate notice regarding:

The personal data being processed
The purposes for processing
The goods or services enabled by processing
Applicable rights
Methods for exercising rights
Methods for withdrawing consent
Methods for submitting complaints

The applicable framework provides mechanisms concerning consent withdrawal and individual rights, subject to the circumstances and limitations established by law.

24. INTERNATIONAL PRIVACY LAWS

Because BLEND sells internationally, certain privacy laws may apply depending on where a customer is located and the nature of the interaction with BLEND.

Where applicable, BLEND may provide additional rights and controls required under laws such as:

The EU General Data Protection Regulation (GDPR)
UK GDPR and applicable UK privacy legislation
Applicable United States state privacy laws
Other applicable national, regional, or local privacy legislation

The rights available to you will depend on the law applicable to your circumstances.

Nothing in this Privacy Policy is intended to restrict rights that cannot lawfully be excluded under applicable law.

25. DO-NOT-TRACK AND GLOBAL PRIVACY SIGNALS

Certain browsers and devices provide privacy signals or controls relating to tracking.

Because the legal requirements and technical interpretation of such signals vary by jurisdiction and technology, BLEND will respond to applicable privacy signals to the extent required by applicable law and supported by the technologies used on the Website.

26. DATA MINIMIZATION

BLEND seeks to collect and process personal information that is reasonably necessary for the purposes described in this Privacy Policy.

We do not intentionally request sensitive personal information unless it is reasonably necessary and permitted for a specific purpose.

Customers should avoid submitting sensitive personal information through product reviews, customer-service messages, social media, WhatsApp, or other channels unless specifically requested and appropriate.

27. ACCURACY OF INFORMATION

You are responsible for providing accurate and up-to-date information when interacting with BLEND.

If you believe that information we maintain about you is inaccurate or incomplete, you may contact us at:

support@shopatblend.com

We will take reasonable steps to correct inaccurate information where required by applicable law.

28. CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy periodically to reflect:

Changes to our business
Changes to our Website
Changes to technology
Changes to our data-processing practices
Changes to third-party service providers
Changes in applicable laws or regulations

When we make material changes, we may provide additional notice where required by applicable law.

The “Last Updated” date at the top of this Privacy Policy indicates when the policy was most recently revised.

29. CONTACT US

If you have questions, concerns, complaints, or requests relating to this Privacy Policy or BLEND's processing of personal information, please contact:

BLEND

Location: Uttarakhand, India

Email: support@shopatblend.com

We encourage you to contact us first so that we can attempt to resolve your privacy concern directly.

30. ACKNOWLEDGEMENT

By using the Website, you acknowledge that you have had an opportunity to review this Privacy Policy.

Where applicable law requires your consent to specific processing activities, BLEND will obtain that consent through an appropriate mechanism rather than relying solely on your continued use of the Website.